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KMID : 1231220230140040130
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Journal of the Korean Society for Research on Nicotine and Tobacco
2023 Volume.14 No. 4 p.130 ~ p.141
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Support for the Regulation of Point-of-Sale Tobacco Advertising and Displays by Smoking Status
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Choi Yoon-Joo
Kim Hyo-Seon
Oh Jin-Kyoung
Kim Byung-Mi
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Abstract
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Background: This study aimed to examine responses to tobacco advertisements and displays in retail stores among Korean adults. The study also identified the relationship between tobacco advertisements and support for strong tobacco control policies according to smoking status.
Methods: An online survey was conducted through a structured questionnaire in Korea, and 6,352 adult men and women aged 20-69 years were included in this study. Cross-tabulation and logistic regression analysis were used to analyze differences in exposure to tobacco advertisements and tobacco product displays, and support for regulatory policies according to smoking status.
Results: Smokers felt curious about tobacco after being exposed to tobacco advertisements and displays in retail stores. Female smokers were particularly sensitive to tobacco advertisements. In addition, ＞60% of smokers agreed with supporting the policy of regulating tobacco advertising, and ＞50% agreed with the implementation of stronger tobacco control measures such as sales bans.
Conclusion: These findings are consistent with those of a previous study suggesting that tobacco advertising in retail stores influences smokers’ curiosity about new products and impulse purchases, thus preventing them from quitting. Additionally, smokers highly support regulation of tobacco advertising and enforcing strong tobacco regulations, suggesting that efforts to strengthen regulations are necessary for public health.
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KEYWORD
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Tobacco control policy, Point-of-sale, Tobacco advertising, Tobacco displays
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